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bonus pubblicità 2020

Tax incentives for incremental advertising investments in newspapers, magazines and local television and radio stations

The 2020 advertising bonus – 75% tax credit on investments in print advertising, including online and local radio and TV stations – can be applied for from March 1 to 31, exclusively online.

The regulatory reference is Article 57-bis of Decree Law 50/2017.

Companies, autonomous and non-commercial entities that have made investments with an increase of at least 1% on the same type of media compared to the previous year are entitled to the advertising bonus.