The 2020 advertising bonus – 75% tax credit on investments in print advertising, including online and local radio and TV stations – can be applied for from March 1 to 31, exclusively online.
The regulatory reference is Article 57-bis of Decree Law 50/2017.
Companies, autonomous and non-commercial entities that have made investments with an increase of at least 1% on the same type of media compared to the previous year are entitled to the advertising bonus.